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Branford Bike
2404 10th Ave. E. Seattle, Wa. 98102 USA |
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| see what Lance, your shopping assistant, put in your cart | |
| or send us an email with your questions or comments. | |
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Phone Answering Hours M-W-F, 10-1 PM Pacific Time Information: (206) 323-1218 FAX: (425) 637-1494 |
| Shimano Road and Track Components | |
| Shimano bids Branford Bike Adieu
Shimano America is implementing a new distribution program that authorizes select retailers to sell Shimano products via the web and mail order. In a recent letter to Branford Bike Shimano
America stated that the purpose of their new sales policy was to "ensure that consumers are provided with the highest levels of service, receive proper product and warranty information, and that
Shimano's products are promoted in a manner that furthers Shimano's reputation for quality products." |
| Recent Developments... | Bicycle Retailer and Industry News (BRAIN) did some excellent investigative reporting in regards to the Shimano price fixing issue. They
established that there is an active and ongoing effort by multiple manufacturers in the bike industry to blacklist specific dealers so as to prevent them from selling their (the manufacturer's)
product at a discounted price. BRAIN discussed how it is illegal for a manufacturer to require a retailer to sell at a specific price if that retailer is buying the manufacturer's products
from a middleman or wholesale distributor. However, it is legal for a manufacturer to require that a retailer sell their products at a specific price if the retailer buys those products directly
from the manufacturer. Thus the idea, we believe, behind Shimano's policy of forbidding their distributors from selling to any Internet or mail order retailer. By setting up "Authorized" Web/Mail
Order retailers Shimano
can legally require that the prices of their products be fixed at a price Shimano believes riders should pay. Click on the underlined text to read excerpts from the complete BRAIN article. |
| You can help eliminate price fixing by sending an e-mail or letter to... |
| Bicycle Retailer and Industry News E-mail them at Mgamstetter@BicycleRetailer.com by clicking on the underlined text. Mail letters to BRAIN at: Editor, Bicycle Retailer and Industry News 25431 Cabot Road, Suite 204 Laguna Hills, CA 92653 Or FAX your letter to BRAIN at (949)206-1675. |
Bicycling Magazine E-mail them at Bicycling@rodale.com by clicking on the underlined text. Mail letters to Bicycling Magazine at: Editor, Bicycling Magazine 135 North Sixth Street Emmaus, PA 18098 Or FAX your letter to Bicycling magazine at (610)967-8960. |
 You may also file a consumer complaint online with the Federal Trade Commission. Click on the underlined text to visit the official Federal Trade Commission web site and secure complaint form. |
| Shimano America's info for the FTC complaint form is: Complaint subject is: Direct Marketing Company web site: http://www.shimano.com Shimano America Inc One Holland Drive Irvine, CA 92618 Company Representative: George Eubanks Phone: 800-423-2420 (949)951-5003 FAX:(949)951-7519 |
| 100% Satisfaction Guaranteed
At Branford Bike we want you to be happy and satisfied with everything you purchase from us. We understand that sometimes you will need to return a product because it was not quite what you wanted. You may return anything you purchase from us within 60 days and unused, for an immediate exchange or refund. |
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